The Challenge
The store was running Meta Ads with a ROAS of 1.2, barely breaking even on ad spend.
Our Solution
Complete Meta Ads account restructure, new creative strategy, customer segmentation, and retargeting funnel. Google Shopping campaigns were added for high-intent buyers.
The Results
5x ROAS on Meta Ads, 4.2x on Google Shopping
ROAS improved from 1.2x to 5x on Meta. Google Shopping achieved 4.2x ROAS from launch. Monthly ad revenue grew from INR 2L to INR 9.5L.